Can AI Replace Realtors: AI can potentially take over your job, potentially affecting your business, as it’s a powerful tool that has been in use since November 30, 2022.
Artificial intelligence is revolutionizing real estate by automating tasks like social media posts, marketing, and trend identification, allowing realtors to focus on client relationships and growth.
AI in Real Estate Marketing
- AI is used in property descriptions and email responses.
- AI is also generating lyrical songs for social media posts and creating AI videos about local real estate markets.
- OpenAI’s SORA system, capable of creating 60-second videos from a single command, revolutionizes the entertainment industry.
- The simplicity of using this technology is impressive.
AI Language Models: Free Access
- OpenAI announced plans for ChatGPT versions to be free to all users.
- Currently, ChatGPT 4 requires a monthly subscription.
- AI language models, including ChatGPT, have exploded since late 2022.
- Tools like META AI, Claude, CoPilot, and Gemini have been developed monthly.
- All these AI language models are free to use.
What should I be using AI for in real estate?
- AI can assist in real estate negotiations.
- AI can be used to act as a real estate negotiator, assisting in negotiations.
Examples include:
- Prompting AI to act as a real estate negotiator.
- Prompting AI to provide scripts to argue that a counteroffer is the fair market value of the property.
AI Prompts for Real Estate Marketing
- AI can be used to create engaging social media posts.
- Prompts can include engaging, witty captions targeting first-time homebuyers.
- Include emojis, hashtags, and related image prompts.
AI as Real Estate Coach
- ChatGPT can be used as a real estate coach.
- Prompts can include grading the opening of a listing presentation, evaluating content quality, energy, and cadence.
AI in Real Estate: Essential for Competitiveness
- Automates tasks for agent focus.
- Empowers agents to make complex decisions.
- Streamlines operations and enhances client interactions.
- Future belongs to those who adapt and innovate with AI.